Promoting Brands In A Scam-Wary World – Avoiding Scammers And Spammers.
Building a marketing or brand building company is tough enough when it comes to reaching out to new people that don’t know you from a bar of soap. You don’t need people out there doing harm to your type of promotional business but in 2025 that’s our new reality: a trust crisis fueled by scammers and spammers. As deceptive tactics become more pervasive, you’ve got to pivot from the old idea of casting a wide net to taking a trust-first approach. Your potential new customers have grown increasingly cautious and in some cases this might extend to someone in their family having been on the wrong end of scammers. So now, every touchpoint carries the potential to either build or break a very fragile trust. The evolution of digital behavior is unmistakable. Consumers now meticulously screen their emails, dismiss unfamiliar phone calls, and hesitate to click on even seemingly attractive digital links. This is not merely a nuisance, it’s a seismic shift in expectat...